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Essentials of Marketing Management by Geoffrey Lancaster: A Comprehensive Guide for Marketing Professionals

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Essentials Of Marketing Management By Geoffrey Lancaster Book Cover Essentials Of Marketing Management Geoffrey Lancaster

Essentials of Marketing Management

by Geoffrey Lancaster

5 out of 5

Language	:	English
File size	:	7016 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	473 pages

About the Book

Essentials of Marketing Management by Geoffrey Lancaster is a comprehensive textbook that provides a thorough grounding in the fundamentals of marketing, from market research and segmentation to product development and distribution. It is an essential resource for marketing students and practitioners alike.

The book is divided into four parts:

Part 1: Understanding Marketing
Part 2: Developing Marketing Strategies
Part 3: Implementing Marketing Programs
Part 4: Measuring and Evaluating Marketing Performance

Each part is divided into chapters that cover specific topics, such as market research, product development, pricing, promotion, and distribution. The book is well-written and easy to follow, with clear explanations and helpful examples.

Key Features

Some of the key features of Essentials of Marketing Management by Geoffrey Lancaster include:

Comprehensive coverage of the fundamentals of marketing
Clear and concise explanations
Helpful examples and case studies
Up-to-date information on the latest marketing trends
End-of-chapter questions and exercises

Benefits of Reading Essentials of Marketing Management

There are many benefits to reading Essentials of Marketing Management by Geoffrey Lancaster, including:

Gain a comprehensive understanding of the fundamentals of marketing
Develop the skills you need to develop and implement effective marketing strategies
Stay up-to-date on the latest marketing trends
Prepare for a career in marketing

Essentials of Marketing Management by Geoffrey Lancaster is an essential resource for marketing students and practitioners alike. It provides a comprehensive grounding in the fundamentals of marketing, from market research and segmentation to product development and distribution. The book is well-written and easy to follow, with clear explanations and helpful examples. If you are serious about a career in marketing, I highly recommend reading this book.

Essentials of Marketing Management

by Geoffrey Lancaster

5 out of 5